AI Insights · Timothy · April 2025
Top 5 Sandbox Games Performance in New Zealand Q1 2025
Explore the performance trends of the top sandbox-like games in New Zealand for Q1 2025, with insights from Sensor Tower's data.
In the first quarter of 2025, the sandbox gaming category in New Zealand saw varying trends among the top five games on a unified platform, as observed through Sensor Tower's data.
Roblox by Roblox Corporation experienced a notable decline in weekly revenue, starting from approximately $158K at the end of December and dropping to around $27K by the end of March. Weekly downloads also decreased from 8.5K to 5.5K, while weekly active users fell from 196K to 160K throughout the quarter.
Melon Sandbox from playducky.com maintained a steady performance in New Zealand. Revenue showed a slight fluctuation, peaking at $468 in early March. Downloads hovered around the 1K mark, with active users consistently above 22K.
For Block Craft 3D: Building Game by Wildlife Studios, revenue peaked at $248 in mid-March, despite a general decline in downloads from 1.5K in January to 834 by the end of March. Active users mirrored this trend, decreasing from 3K to 2K.
OneState RP - Role Play Life by ChillBase saw its revenue peak at $5K in the last week of March. Downloads and active users, however, showed a downward trend, with downloads dropping from 1.5K to 251 and active users declining from 1.7K to 694.
Lastly, Avatar Life World: My Story by SkySoft Studio had stable revenue around $20, while downloads decreased from 1.2K to 309. Active users remained relatively stable, fluctuating around 1.1K.
These insights highlight the varied performance of sandbox games in New Zealand, with detailed data available on Sensor Tower for further analysis.